Best Guess on the Year ‘Romeo and Juliet’ Was Written

Although there is no record of when Shakespeare actually wrote Romeo and Juliet, it was first performed in 1594 or 1595. It is likely that Shakespeare wrote the play shortly before its premiere performance. But while  Romeo and Juliet  is one of Shakespeares most famous plays, the storyline is not entirely his own. So, who wrote the original Romeo and Juliet and when?   Italian Origins The origins of Romeo and Juliet are convoluted, but many people trace it back to an old Italian tale based on the lives of two lovers who tragically died for each other in Verona, Italy in 1303. Some say the lovers, although not from the Capulet and Montague families, were real people.   While this may as well be true, there is no clear record of such a tragedy occurring in Verona in 1303. Tracing it back, the year seems to be proposed by the City of Verona Tourist Site, most likely in order to boost touristic appeal.   Capulet and Montague Families The Capulet and Montague families were most likely based on the Cappelletti and Montecchi families, which did exist in Italy during the 14th century. While the term family is used, Cappelletti and Montecchi were not the names of private families but rather local political bands. In modern terms, perhaps the word clan or faction is more accurate. The Montecchi was a merchant family that competed with other families for power and influence in Verona. But there is no record of a rivalry between them and the Cappelletti. Actually, the Cappelletti family was based in Cremona. Early Text Versions of Romeo and Juliet In 1476, the Italian poet, Masuccio Salernitano, wrote a story titled Mariotto e Gianozza. The story takes place in Siena and centers around two lovers who are secretly married against the wishes of their families and end up dying for each other due to a tragic miscommunication. In 1530, Luigi da Porta published Giulietta e Romeo,  which was based on Salernitanos story. Every aspect of the plot is the same. The only differences are that Porta changed the names of the lovers and the setting location, Verona rather than Siena. Also, Porta added the ball scene in the beginning, where Giulietta and Romeo meet and has Giuletta  commit suicide by stabbing herself with a dagger rather than wasting away like in Salernitanos version. English Translations Portas Italian story was translated in 1562 by Arthur Brooke, who published the English version under the title The Tragical History of Romeus and Juliet. William Painter retold the story in prose in his 1567 publication, Palace of Pleasure. It is most likely that William Shakespeare read these English versions of the story and was thus inspired to pen Romeo and Juliet.

Advertising and Promotion in Business - Free Essay Example

Sample details Pages: 6 Words: 1877 Downloads: 10 Date added: 2017/06/26 Category Advertising Essay Type Narrative essay Level High school Did you like this example? Task 1 The three communicational theories of business Task 02 The Role and Importance of Advertising Task 03 Below the line Techniques and their usage. Sales promotions Direct mail Ability to plan integrated promotional strategies Task 1:- The three communicational theories of business Electronic theory: understands the dynamic communication aids in delivering messages clearly to the receiver. The process of the electronic theory is t is based on, and uses the language of, electronics. Emails, smart phone messaging system are using the electronic theory which information will be delivered in electronic ways. Social environment theory- is based on the workplace. It is essential to understand to whom we are talking their position. We also have to respect the rules and culture while communicating to each other. Rhetorical theory: this theory targets not only the receiving message but also the respond produced. The information and Communication technologies are changing in day to day life style. They are improving the way a message delivers to a audience. The ways of adverting are using website, other company website banners, classified, multimedia presentation, flyers and posters. The typeà ¢Ã¢â€š ¬Ã¢â€ž ¢s advertisements are Product advertisement which is selling a single product such as mobile phones, electronic goods. Product advertisement only targets a limited people who will be using that product or services. Business advertisement is to make the company brand familiar to the audience. For example the brands most commonly known by the people are Nike, Timberland, Apple products. Service advertisement suggest the advertises service. Examples of service advertise are Government, Tourism and banking. As the latest technologies are gradually getting demand, advertising in a website will be idle for targeting the customers. Most of the users browse and prefer to shop online. In order t o sell products online it is essential to details every specification of the product so that it will be easy for the clients to understand how the product or services will work before they purchase. Main important information that should be displayed if using website for advertisement is the company name, product name and contact information. The most popular online shopping website are ebay and amazon which allow many suppliers to sell product online and also allows the clients to review the services they get while shopping online and which may help the users who visit the product to understand a general knowledge on how the services are given to the customers. The technology is changing people on how they shop. Most of them prefer shopping online and even the high street retailers are making their products available online as well. The important advantage or using website to advertise product online are the product can be advertised in the same country or make it visible for other countries as well. Don’t waste time! Our writers will create an original "Advertising and Promotion in Business" essay for you Create order Task 02 The Role and Importance of Advertising Advertising is part of Marketing. In order to stimulate customer response always the advertisement is a good opportunity for the company to promote. The more people see the product/service, the more they feel like buying it. So many companies rely on advertising these days to boost sales of their products or services, to build a connection with their audience and to create competition with their rival firms There are different types to gain customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s awareness like advertising, and promotion, Also there are different places that advertisements can be positioned, using the metro, trams, buses, restaurants and so on The advertising objectives should support main companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s goal and should be discussed with company-client in order to avoid misunderstanding. The advertising roles are based on companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketing strategy, like; * Increase sales * Increase brand awareness * Supporting other market efforts Advertising gives companies and businesses the opportunity to build up a brand and an identity. A recent example of this having great success is with the Apple brand. The distinct adverts in both TV andprintform are instantly identifiable as the companys own and give it an identity as a clean, modern and reputable brand. Advertisements need to relate to current trends and sell both a product individually as well as the company as a whole. If an advertisement succeeds at both it can help draw an audience to the product or service and build a relationship between the consumer and company. Establishing this connection should lead to a boost in sales for the business. One of the best ways to advertise is by word of mouth, also known as referral marketing or referral advertising. When other people hear good things about your business or they have a positive experience shopping with your business, they become walking billboards for your business without you having to spend additional money on ads to create it. Ad vertising locally through newspapers and fliers as well as billboards can be an effective source of it when your business is up-and-coming, but expanding your advertising sources becomes important as you grow. You can extend your advertising approach out to television commercials as well as radio in order to reach wider audiences, but the revenue from your business should be able to pay for it costs for these methods to bring you the value you are looking for. Creating an assortment of advertising and marketing techniques will help you to reach many different customer bases. Identifying a target market to advertise your business to is also very valuable, because a target market of customers will be more interested in your business than trying to appeal to masses of people with varying interests. Making sure that enough people know that you exist who are naturally interested in your product as a target is a great way to bring in customers and increase the profit of your business. Creating an impulse in potential customers to purchase your product is very important when it comes to advertising. It can be easy to create it that puts your customer in a mindset not to purchase your product, either by unintentionally avoiding the sale of your product by focusing on information or topics that draw attention away from your product. Be sure to study the needs of your target market to get the best results. In modern times the importance of advertising your business is no different. Without an audience for your product or service, you will not attract enough customers and will not make enough sales to keep your business doors open. Task 03 Below the line Techniques and their usage. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. In organizational business and marketing communications,below the line is an  advertising technique. It uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than  Above the line strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Above th e line is a type of advertising through  media  such as  TV,cinema,radio,print,banners and search engines. Below the line advertising typically focuses on direct means of  communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates.With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising. In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration. Examples of BTL promotion are: Sales promotion Direct marketing and direct mail Public relations (PR) Sponsorship Personal selling Branding and merchandising Packaging Telemarketing Trade fairs and exhibitions Sales promotions These offer customers incentives to encourage them to buy goods and services. In B2C markets, typical sales promotions include: BOGOF (buy one, get one free) offers price discounts (10% off this week) giveaways competitions to win holidays or cash prizes Direct mail This enables a business to target existing and potential customers with its sales messages. Direct mailing is a productive way of promoting to existing customers for several reasons. Task 04 Ability to plan integrated promotional strategies A company can employ various promotional techniques in order to communicate with the target market, techniques that form the promotional mix. Depending on the communication means, the promotional techniques can be: Direct communication techniques focused on creating a relationship with each client Indirect communication techniques based on mass communication, the message in identical for a high number of potential customers ( advertising, public relations, sales promotion This definition outlines the key purposes of the marketing function. These are: to compete in a competitive marketplace to identify and anticipate consumer requirements and then satisfy these requirements to make a profit. As a market-orientated organization adidas continuously identifies and reviews consumers needs to ensure its products meet these needs. It aims to exceed customer expectations by adapting its product portfolio to meet the changing needs of consumers. It is this focus on its customers, teamed with product and marketing innovation, that plays a key role in adidas success. Every organization must look at its marketing in relation to the marketing mix. The marketing mix, often referred to as the 4Ps, is a means of assessing how to balance the elements of the mix in order to meet customers needs. The elements include: the right product sold at the right price in the right place using the most suitable form of promotion. No two businesses are identical, as such, every organization must decide on its own balance of the 4Ps to suit its consumers needs. There are many internal and external factors that will influence an organizations marketing mix. Key factors include the size of the business, the markets it operates in and available resources. Reference eHow, The Electronic Theory of Business communications, [online] Available : https://www.ehow.com/facts_7457569_electronic-theory-business-communications.html How to choose an advertising agency, [Online], Available:https://www.inc.com/guides/201108/how-to-choose-an-advertising-agency.html Bovee, Courtland L., Thill, John V. (1992). Business Communication Today. New York, NY: McGraw Hill Inc. 2 Herta A Murphy, Herbert W Hilderbrandt (1991).Effective Business Communications. New York, NY: McGraw Hill Inc. 3 Ross, R Reed, Brian G Long ( 2004). The Win / Win Negotiator: How to Negotiate Favourable Agreements That Last. Singapore: Pocket Books. Kitchen , P., Ilchul, K., Schultz, D. (2009). Intergrated Marketing Communications: Practice Leads Theory.Journal of Advertising Research, (December), 531-546. Retrieved fromhttps://moodle2.lsu.edu/pluginfile.php/219255/mod_resource/content/1/IMC_Practice_Leads_to_Theory.pdf McGrath, J. (2010). Using means-end analysis to test integrated marketing communications effects.Journal of Promotion Management, 16(4), 361-387. Retrieved fromhttps://web.ebscohost.com.libezp.lib.lsu.edu/ehost/detail?sid=2bc1c44f-[email  protected]vid=1hid=8bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl

Essay on Gilgameshs Heroism - 1557 Words

A hero is someone who tries the best to help everyone and will do everything in his or her power to help out another person. The term hero means different things to different people. Today many people believe that a hero is a person who can accomplish what others can not or a person who puts themselves on the line for the other people. Men, women and children can all be heroes if they truly feel in their hearts the need to help others in even the smallest ways. In our modern world heroes are defined in so many ways. Anyone can be a hero, a best friend, a devoted mother/father, a teacher, etc. On the other hand, in the older days, before laws and technology, heroes were the men who fought against evil things, who rescue damsels in†¦show more content†¦Ancient Sumerian culture valued the ideas of heroism. The epic shows their societal values of heroism, knowledge and loyalty and their importance. One of these values is the act of having right conduct to others or heroism. Gilg amesh, in the story, displays heroic actions by slaying the Bull of Heaven, which was created to destroy him. Gilgamesh praises who is the most glorious of heroes, the most eminent among men(table 1, column iii, 23) Actually, the epic protagonist is Gilgamesh, he is the main character in the story. Gilgamesh is a character who is very self-confident. He feels that he is superior to others, due to the fact that he is two-thirds god, and one-third man. This arrogance leads to his being cruel at the beginning of the story. Gilgamesh is described as, two-thirds of him divine, one-third human. He oppresses the weak ones. Also he does not let the young woman to go to her mother, the girl to be warrior, the bride to the young groom (table 1, column ii, l, 12-13, 27-28). Gilgamesh is a man with no equal, so he feels superior. However, Enkidu is created to show Gilgamesh that he is not the only hero. ... Create again in the image of Gilgamesh and let this limitation be as quick in hearts and as strong in arm so that these counter forces might first engage...and finallyShow MoreRelatedEssay on Heroism in Epic of Gilgamesh942 Words   |  4 PagesHeroism in Gilgamesh  Ã‚   Heroism entails several things; a selfless act, courage, or the accomplishments of bold and daring expeditions. A hero can often be of divine ancestry. But every hero has faults and these faults along with heroic deeds make the man, or woman; a hero. Gilgamesh loved his friend Enkidu more than he loved himself. A phrase indicating this love for Enkidu is on page 35: We must go down into the forest together./. . .I will go before you/And protect you. Enkidu followedRead MoreThe Iliad, Odyssey, And Epic Of Gilgamesh1466 Words   |  6 PagesFurthermore, they all shared similar experiences in terms of undergoing a difficult situation and changing their approach in an effort for redemption. This paper will be examining the virtues of these epic heroes and the relationship between their heroism experiences as well as how that connects to the cultural expectations of what strong leadership is all about. In the Iliad, Achilles embodies strong qualities of leadership such as perfection, beautiful, over skilled as a warrior, and god-like featuresRead MoreAnalysis Of The Epic Of Gilgamesh 932 Words   |  4 Pagespermanence. The opening lines 1-23 from Tablet 1 of the poem, The Epic of Gilgamesh, introduce us to the ancient Sumerian hero, Gilgamesh. These lines are arresting for their directness and simplicity; they briefly outline the ensuing tales of Gilgamesh’s adventures and achievements and emphasize the hero’s extraordinarily vigorous and powerful nature. 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Overarchingly, in regards to these works, the heroes earn their titles as heroes by notably doing what is right when the time is right, with humane purpose, and an everlasting message. However, Gilgamesh, Antigone, and Akhilleus, being different in their purposes, everlasting messages, type of heroism as whole, can not compare in regards to heroic status. GilgameshRead MoreGilgamesh As A Hero1201 Words   |  5 Pagesmight even say. As in The Epic of Gilgamesh, Antigone, and The Iliad, heroism is displayed and exalted, but what does being a hero mean? Overarchingly, in regards to these works, the heroes earn their titles as heroes by notably doing what is right when the time is right, with humane purpose, and an everlasting message. However, Gilgamesh, Antigone, and Akhilleus, being different in their purposes, everlasting messages, type of heroism as whole, can not compare in regards to heroic status. GilgameshRead MoreGilgamesh : The Epic Of Gilgamesh909 Words   |  4 Pagesa quest for knowledge which is overshadowed by his ignorance. The tragic death of Enkidu, Gilgamesh’s trusted companion forces the epic hero to change his perception of death. To overcome great obstacles one must be willing to put their ignorance aside. Tzvi Abusch’s analyzes â€Å"The Epic of Gilgamesh† in his article â€Å"The development and meaning of the Epic of Gilgamesh†. Abusch’s explication of Gilgamesh’s identity, friendship, achievements and ignorance towards death lacks substance. Abusch perceivesRead MoreDreams of Gilgamesh Essay891 Words   |  4 Pagesin the wilderness. The purpose of this scene is to show that dreams tell the future. It is important for Gilgamesh to know that Enkidu is coming because he needs to know that Enkidu is there to bring him no harm. Enkidu was created to be on Gilgamesh’s side, not to challenge him. In the next scene Gilgamesh has a dream but he did not understand the dream so he asks his mother its meaning. â€Å"Mother, I had a dream last night: There were stars of heaven around me, Like the force of heaven, somethingRead MoreGilgamesh And Oedipus Essay904 Words   |  4 PagesGilgamesh is truly a hero. Showing his heroism, Gilgamesh defeated Humbaba, the beast who terrorized the locals of Cedar Forest. Everyone tried to convince Gilgamesh not to fight Humbaba, but by doing this and winning, I believe Gilgamesh showed his heroic manner. The strenuous journey up Mount Masha showed Gilgamesh was able to prove his bravery and strength to the scorpion guard. The scorpion guard allowed Gilgamesh to pass through the gate when he realized Gilgamesh’s efforts. Gilgamesh and his bestRead More Beowulf vs. Gilgamesh as Epic Heroes Essay1025 Words   |  5 PagesDuring these two time periods there stood two great men: Gilgamesh, the selfish, lustful king, and Beowulf the prou d and boastful warrior. These two men, both powerful and well-respected, embody the true essence of what it means to be an epic hero. Gilgamesh’s lifestyle and rash decisions make him the perfect candidate for a life lesson by the gods. Beowulf and his boastful nature ultimately lead him to be great in life and to later fall. Finally, the two epic heroes both share some of the same good and

Measurement and Management Challenges

Question: Discuss about the Measurement and Management Challenges. Answer: Introduction: The goals of a company should be realistic and well defined because they influence a companys decisions. Having clear goals and objectives assist in creating guidelines that become the pillar of a companys planning (Robbins et al., 2015). Business objectives should incorporate profitability, productivity and customer service as pillars. The current generation of people thrives through the use of technology and reliance on the media. For this reason, businesses that deal with telecommunication and the media services have a lot to offer to satisfy the appetite of the anticipating market (Fletcher, Bell and B McNaughton, 2004) . This section focuses on objectives Telstra which is an Australian based telecommunication and media company. Telstra relays an array of services that is not limited to mobile and broadband internet services and a cable television. It is imperative to note that Telstra is a government own monopoly in communication services and has recently received a lot of strong competition. Telstras first and prime objective is to maximize its return on investment (Barrile, Bini and Cameron, 2004). This is a strong first objective for Telstra because the sole purpose of operating a business to create profit. Telstra has proven to note that the customer is number one stakeholder in any business by ensuring tha t they create a brilliant customer experience as one of its objectives. The long-lasting objective for Telstra is to realize a connected future for Australians. Discuss marketing orientation concepts (i.e. the marketing concept, the selling concept or production concept) Explain with examples which concept your organisation follows. Marketing orientation is a business model that is designed in ensuring that products are produced to be in tandem with the customers needs and specification. Initially, businesses focused on operations that aimed maximizing sales so as to realize bigger profits. This concept changed after business realized that consumers are very important. Currently, Telstra Telecommunication and Media Company is utilizing the social marketing concept. The social marketing concept is where a business consider what the customers needs now and in the future (mymarketingcloud, 2017). This concept of marketing is for businesses which has a vision of a long stay in an industry by looking at the long term interest of the customers. Case in point, Telstra wishes a future where there is quality customer experience to enable the customers and shareholders see a creating value. Social marketing concept addresses the issue of the environment. This is where the business ought to be environmentally friendly. Acc ording to Narasimha Reddi, (2009) Telstra believes that they are determined to reduce negative environmental impact by having technologies that will give solutions to environmental problems. The social marketing concept is the hardest to achieve but also the best market orientation. Just like Telstras social marketing concept, social marketing concept aims to ensure that there is gained profit, satisfied customers and it issocially viable. What is your organisation's core marketing strategy? Discuss the strengths and weaknesses of the current marketing strategy and explain how this strategy will help your organisation reach its corporate objectives. Since Telstra is the largest telecommunication industry in Australia, its market strategy aims at ensuring that the customers are satisfied with their products. Its market strategy is to provide better services that will assist them to realize great customer experience to help increase its revenue. One of the strengths of this market strategy includes the fact that they have created a strong customer foundation. This is because Telstra was the first Telecommunication Company to provide 3G and 4G services. Telstras extensive promotional activities have helped them achieve great customer recognition (John H, Pamela D and Charles, 2004). This has helped them retain the loyalty of their customers and also attract new customers. Consequently, Telstra has a very strong network infrastructure. Unlike other telecommunication companies, Telstra network can function even in remote rural areas. Telstra is accessible with over two hundred branded stores and shops strategically located across Aus tralia. One of the weaknesses of Telstra market strategy is inability of its strategy to encourage international growth. The price of its mobile and broadband plans are extremely high than that of its competitors. The fact that Telstra focuses on the postpaid plan rather than the prepaid plan is affecting low-income customers. References Barrile, S., Bini, M. and Cameron, T. (2004).Excel revise in a month VCE. 1st ed. Glebe, N.S.W.: Pascal Press, p.90. Fletcher, R., Bell, J. and B McNaughton, R. (2004).International E-business Marketing. 1st ed. Cengage Learning EMEA. John H, R., Pamela D, M. and Charles, N. (2004). Implementing a Prelaunch Diffusion Model: Measurement and Management Challenges of the Telstra Switching Study. 23(2), pp.186-191. Narasimha Reddi, C. (2009).Effective public relations and media strategy. 1st ed. PHI Learning Pvt. Ltd, p.181. Robbins, S., Bergman, R., Stagg, I. and Coulter, M. (2015).Management. 1st ed. Australia: Pearson, p.80. mymarketingcloud. (2017).The 5 Marketing Concepts Marketing Management Orientations. [online] Available at: https://mymarketingcloud.wordpress.com/2015/01/21/the-5- marketing-concepts-marketing-management-orientations/ [Accessed 25 Mar. 2017].