Heakthcare strategies Decision-making Tools Essay - 1

Heakthcare techniques Decision-production Tools - Essay Example In which case, the early stage requires making a little yet amazing group to manage the activity. This is the perfect circumstance paying little mind to association type (Kotter, 2007). Having senior-level administration structure the center of the gathering will make the required need to keep moving. Kotter (2007), nonetheless, contended that even in these beginning of actualizing the key arrangement the directing group needs to incorporate individuals who are not part of the senior-level of the executives. These different individuals are especially significant for two reasons: to convey the vision and message of progress to their friends and to impart the difficulties and concerns looked by their companions with respect to actualizing the key arrangement to senior administration. The above methodology won't be compelling particularly at the later phases of usage when the need to convey the new vision and system gets obligatory. Eventually, the vital arrangement can't be executed without the interest of the majority of the workers in the association. As per Kotter (2007) change is incomprehensible except if hundreds or thousands of individuals are eager to help, frequently to the point of making momentary penances. Clearly actualizing any new vision will have some impact on employees’ ordinary exercises. This implies workers should be persuaded to accept that helpful change is conceivable with usage of that key arrangement. Without tenable correspondence, the hearts and brains of the staff won't be caught. This will be unreasonable to the organization’s plan since when representatives are neither completely persuaded of senior management’s plan nor are the associated with it, they oppose the change Also correspondence is accomplished through both activity and deeds. Keeping workers in obscurity brings down the trust and certainty they have towards senior administration. To guarantee the fruitful usage of this helped living facility’s vital

Islam a Religion of Peace Essay

And afterward there is the subject of portraying Islam as â€Å"peaceful† and doing as such under pressure. That is, the point at which you are being sought after and bothered by individuals who brand you as absolutely silly and wildly brutal. Along these lines, you have an automatic response, simply guarded and absolutely self-defensive and proclaim that you are a â€Å"peaceful religion. † And you are completely and 100% right in saying that. For, Islam is about harmony and truth and equity and generosity and sympathy. In any case, that isn't what your informers and tormenters are stating. They are highlighting all the savagery that is going on in various pieces of the Muslim world, viciousness in which Muslims are associated with somehow, and saying that it is all Islam’s deficiency. Yet, what a portion of these individuals helpfully overlook is that there are a wide range of foundation factors and conditions that lead to savagery in people, gatherings, countries and social orders. They overlook that harmony is one condition of human life and reality. Another is difficulty and struggle. A third truth of human life is power. Harmony is the perfect state to which we as a whole try and toward which we as a whole work. Hardship is the pitiful and desolate reality in which human life is very frequently soiled. Real, legal and culturally authorized power is the instrument that people have contrived for limiting and controlling conflict and for boosting harmony. The establishment of valid and enduring tranquility on earth and in any general public is equity, love, sympathy, respectability, truth, sensibility and sound profound quality. Where this establishment is missing or frail, and where people’s most essential needs and real rights and yearnings are not met, and are industriously and glaringly denied, odds of steady and enduring harmony are limited or endangered. Very regularly, at that point, the individuals who have been methodicallly denied their fundamental and real rights, and who are not permitted by countries, social orders and governments any legitimate plan of action to the change of their legal complaints, start to fall back on power and viciousness as an instrument of protection from their mastery, enslavement and abuse by others and for the improvement of their circumstance. There are a wide range of college books, loaded with a wide range of speculations, that clarify why and how individuals create savage inclinations and conduct.

Blog Archive B-School Insider Interview Alumnus, University of Chicago Booth School of Business, Class of 2018

Blog Archive B-School Insider Interview Alumnus, University of Chicago Booth School of Business, Class of 2018 Periodically, mbaMission interviews business  school students and alumni to gain insight into their experience attending top MBA programs.  Entering business school with a background in accounting, finance, and mergers and acquisitions consulting, this Chicago Booth alumnus from Asia embraced the school’s flexible curriculum with an open mind about what the next phase of his career would hold. He now works at one of the world’s top consulting firms. (February 2019) mbaMission: Thank you so much for talking with me today. To start, what inspired you to choose Chicago Booth for your degree? And has it met your expectations? Chicago Booth Alumnus: Oh, absolutely. I think that part of what made me choose Chicago was that I didn’t have a 100% clear idea of exactly what I wanted to get into. So I was kind of toying with “Do I maybe want to go into finance? Do I maybe want to go into consulting? Do I not want to do any of those things, and maybe do something like tech strategy? Or corporate strategy?” I was a little unsure, to be honest. When I looked at my initial set of schools, I looked at schools that gave me a very good chance to get into any one of these spots, should I change my mind later on. I was a little wary about going to a school where only specific employers recruited on campus, so the sort of opportunities that I thought about getting into was very important. It was less about stereotypes the schools had, to be honest, because what I saw, based on the data on the ground, was very different from what was actually being talked about. For example, Booth is supposedly a “finance school,” but the last three or four years, we’ve consistently sent the largest percentage of students to consulting and tech, with finance being a distant third. So I could follow any of these three paths, if I wanted to. The second thing that was important for me, as someone with a business background, was tailoring my experience to what I wanted to learn. There were experiences I wanted to get, classes I wanted to take. Learning was important, but I didn’t want to spend time doing the same classes repetitively. I really valued curricula where there was a little bit of flexibility. I would be lying if I said prestige and brand name didn’t factor into the decision, too, so I primarily looked at M7 schools. mbaMission: You mentioned the core curriculum. How did you feel about Booth’s and how the school executes it? CBA: I really liked it. One thing that really stood out for me when I was deciding was, given that I was a CFA and had worked in MA [mergers and acquisitions] consulting, I knew I had a fair amount of training in introductory accounting, finance, etc. I wanted to take some very specialized finance classes or classes with rock star professors. One example was Raghuram Rajan’s “International Corporate Finance” class, just because he was fresh off a stint as governor of the Central Bank in India and a bit of a celebrity back in Asia. But I also wanted to take some econ classes and classes in data analytics, because that was something I did not have a strong background in, and also because of the school’s reputation as a mecca for these subjects. On the other end of the spectrum, I wanted to take a ton of “soft classes,” like “Managing in Organizations,” “Negotiations,” etc., and every Boothie I spoke to spoke very highly of these classes. So having the flexibility to choose exactly what I wanted was very attractive to me, and Booth definitely lived up to its reputation in my two years. mbaMission: That’s great. How did you like living in Chicago, especially coming from the Middle East? CBA: I was definitely afraid. It’s funny you’re talking to me today, the day after a polar vortex in the Midwest. I was terrified of a day like this when I was accepted. But as much as people told me to factor the location into my equation, I think, outside of New York, it never factored in. One of the reasons I was never really attracted to the New York schools was how expensive New York was, but also the fact that everyone already has a base in New York when they come into business school. That was in the back of my mind when I was thinking about New York as a location. I think what I appreciated about Booth versus [Northwestern] Kellogg was that Booth was a little more in the city, versus in Evanston. So I got the benefits of being in a big city. I had heard good things about Chicago, and while I was a little worried about the winters, it never factored into my decision. mbaMission: Was it as bad as you thought it might be, once you were there? CBA: Not the two years I was there. Actually, we had pretty good winters those two years. It’s funny, after I decide to finally hitch my wagon to Chicago, we now have this polar vortex going on! My wife moved with me; she got a transfer with her workplace. We came in thinking, unless we hated the city, most likely we would stay because she was excited by her work. And it turned out my wife and I loved Chicago, so it was a very easy decision to want to stay. I didn’t even think about moving anywhere else. mbaMission: That’s great to hear! How was her experience as a partner? And how was having a partner for you? CBA: My wife was very much involved in all the partner activities, especially my first year. My second year, she was a lot more selective about the types of things she did as a partner. By the second, third quarter, most of my friends were my wife’s close friends, so she would pretty much do all the things that I did, versus doing partner-only activities in the second year. But she was one of the co-chairs of the partner’s club [Booth Partners], planning events in Chicago, so she was pretty involved. She liked it, but given that she was working as well, she probably had a little less time for the partner activities. She told me she never felt excluded with my core group, and all of my close friends at school were her close friends as well. She really appreciated the fact that she never felt like she was just a partner, at the end of the day. mbaMission: That says a lot about the community. How would you describe your classmates and the Booth community as a whole? CBA: The easiest way to say it, the clichéâ€"and I always used to roll my eyes at thisâ€"is “We have a great community. Everyone watches out for each other.” Fortunately, it’s actually true and why the cliché exists. It was one of my favorite things about the school. People take a lot of pride in it. You can see that in the way second years help out first years. Probably the only reason I got a job was because of the amount of help I got from other students and the school. I would say the other thing I heard a lot was “Oh, it’s a commuter school.” But really, it’s not, because everyone lives within a two-block radius in downtown Chicago, and we all commute together! My closest friends would bond in that 20- to 30-minute commute, where we’re either in an Uber or on the Metra together. Take this with a grain of salt because I’m an international student. Maybe there are other colleges in the U.S. where campuses and communities are differentâ€"I had never lived on campus before thisâ€"but I never once felt like I didn’t have a community around me. If anything, it was the other way around; there were a lot of Boothies around me. It was almost like you could not not bump into someone you knew when you were walking in downtown Chicago. mbaMission: I wouldn’t expect that in a city as big as Chicago. What would you say is the most surprising thing you encountered as a Booth student? CBA: I feel like this is more of an MBA thing, or a business schoolâ€"specific thing, but I felt there was a huge emphasis on “Okay. We’re here. We want to get a job.” I was surprised, given that I’ve heard so much about Booth being one of the most rigorous academic MBA programs, I personally felt that the focus was more on building a network, building friendships, getting a job, etc., and less on academics. I came in wanting to spend my time learning, but I would say I was definitely in the minority. The more I speak to people, the more I feel like it’s an MBA-wide thing, where people are more interested in what job they get and internships and recruiting and the social aspects. I would say learning is a distant third, which was a little surprising. mbaMission: Interesting. Did you do any traveling as a student, either socially or for a course? CBA: I did! I did a Random Walk in Belize, right before business school. Then I did one of the spring break trips to Colombia with about 150 of us. It was a massive trip. I also did the Booth Ski Trip during my winter break. Those were the three big ones. And then a little bit of traveling around the U.S. with close friends from school, but those three were the big MBA trips. mbaMission: Did you feel like they were organized well? CBA: Yeah. Absolutely fantastic. The Random Walk almost single-handedly changed my mind about organized trips, only because you wake up and everything is ready and waiting for you, and I always scoffed at those kind of trips. I always thought the fun of going somewhere was in the planning and figuring things out. And I almost got a little spoiled by the experience of having someone else figure everything out, and you just show up. It was great. I formed some of my closest friendships on these trips. mbaMission: That’s really cool. Which professors or courses did you take that were particularly impressive or really stood out to you? CBA: We call it Turbo Micro. I don’t remember what the actual name of the class is [“Advanced Microeconomic Analysis”]. It was with Kevin Murphy, who was fantastic. I did a class called “Data Science for Marketing Decision Making,” with Professor Günter Hitsch. It was probably the class that taught me the best set of skills that I use at my job on a daily basis. I took “Managing in Organizations” with Ann McGill. It is considered a soft class, but she is amazing, and the way she thinks makes you think about how to behave in the workplace, and she puts research in front of you that actually changes your mind about a lot of things. It was one of my favorite classes. “International Corporate Finance” with Raghuram Rajan was an amazing class, just because he had a world of experience to speak to, and his knowledge of finance is probably better than that of anyone I’ve ever met. There’s a class called “Platform Competition” with Professor Austan Goolsbee, who used to be on the Council of Economic Advisers for President Obama. That class was all about platforms and marketplaces like Facebook, Amazon, etc., and strategies for them. It was very grounded in economics, just like you’d expect from someone who sat on the Council of Economic Advisers to be. He’s hilarious as a professor. Most Booth students would reflect fondly on that class. I took a bunch of other classes that were also really good, but those were my top four or five. mbaMission: Interesting! Did you have any access to the dean? CBA: A lot of access, I would say. We have a dean of student life, [Deputy Dean for MBA Programs] Stacey Kole, who was very accessible. I was also on what we called the GBC, the Graduate Business Council, which was the student government. We met with her a couple of times in that capacity, but outside of that, she used to host coffee hours, where at least once a month, she would have coffee and snacks out in the garden and stand around and talk to people. And you could always walk into her office, if you needed. Dean [Madhav V.] Rajan’s transition was between my first and second year. For the first three or four months, he did a lot of traveling, so he was more external facing, and then after that, he started participating in the dean coffee hours. He became a very visible presence on campus; we had a lot of access to him. I’m sure he’s even more settled in right now. mbaMission: You mentioned the GBC. Can you tell me more about that? CBA: The GBC was one of the most impactful groups I was a part of, and I specifically led what was called the Faculty Liaison Committee. It dealt with engaging faculty and students outside the classroom setting. We sponsored “Take a Professor Out for Coffee” events. Those were always oversubscribed. And if we had any concerns, like “We want to see more of this topic or of these type of classes” from the student body surveys, we would take them to the dean’s office or the faculty office and say, “When you’re planning, please add these things.” We also hosted a bunch of professor presentations on research topics, which always pleasantly surprised me on how well attended they were by students. This is not curriculum; this is not class time. There was just a lunch, and they’d grab food and learn about topics the professors had been working on and ask questions. That was always really fun to see. In fact, one of our last talks went on the Chicago Booth Review web series called The Big Question, which is hosted by Howard Weissman. We ran series on income and inequality, big data, etc. It became a pretty big thing towards the end of my time there. mbaMission: That sounds great. Any other groups you were part of? CBA: Yeah, I was one of those people who probably oversubscribed to clubs, so I was definitely part of more than I should have been. One was the 1Y/2Y committee. So, we ran two big programs. One was a mentorship program in which we paired each first year with a second-year mentor when they started out at Booth, so if they wanted someone to talk to, not a professional mentor, but anything about school in general. The second thing was doing small Mix-It-Up dinners between first years and second years. Second years would cook food and host three or four first years at their home. Or if they didn’t want to cook, we’d just all make dinner and bring it to the second year’s house, and they would have a few first years over and talk about their experiences and what’s going on. mbaMission: Nice! What would you say were the best parts of Booth’s facilities or any areas where the school should maybe work on upping its game? CBA: Best parts: definitely the study facilities. Booking group study rooms was very easy; they were available in plenty and handy. The fact that most of us live downtown and could use the downtown campus to do that was really helpful. It’s a fairly new building on campus, and it’s really nice. To be honest, the classrooms were fantastic. From a facilities standpoint, it’s really hard to complain. You could throw in some first-world problems and say, “Oh, our school doesn’t have a gym,” because I know [Northwestern] Kellogg’s new building has a gym, and that was a big thing on campus at one point. Honestly, everywhere people lived had a gym in the building. It’s one of those things where if you have it, you use it. If you don’t have it, you don’t really miss it. I would say that was the one thing to improve. But I’ve always heard employers talk about how many interview rooms were on our campus and how easy it was for them, so they never had to conduct interviews off campus, which people have to do at some other schools. mbaMission: If you’re biggest complaint is no gym, that’s probably pretty good. How’s your interaction been with Booth alumni? CBA: I spoke to a few alumni while I was applying, and when I got my offer as well. I met a ton of alumni through the recruiting process, and they were always super receptive, I believe, mostly in their capacity as Boothies, versus as BCGers [Boston Consulting Group] or people from other firms. I’ve never had an issue, in terms of alumni engagement. Then again, our alumni base is super strong in the U.S. We’re still expanding our base internationally. In my year and the year before and now, we’re seeing a lot more people from Booth go international, which is really good. It’s a weird side-effect of the whole immigration policy, but a positive one. We’re building a much stronger alumni base outside the U.S. I think that’s going to pay a lot of dividends in the years to come. mbaMission: That makes sense. Did you work through Booth Career Services to get your current job? CBA: Yes. The other club I was a co-chair of was the Management Consulting Group [MCG]. One of the reasons I wanted to do it was just how much the Career Services Office and the second years in MCG had helped me out personally. Honestly, I only have the most positive things to say about them. Since I was looking for consulting, so much of my help was from second-year students versus the Career Services Office. But I got to know them a lot more after I got my job, to be honest. After I became the MCG co-chair, I started dealing with them, and I saw that a lot of their work is done in the background, making sure employers come to campus and are happy. As someone on the other side of the table at BCG now, I see a lot of people at our firm speak eloquently about Booth and the support we get from Career Services. Most BCGers love Booth’s facilities and how Booth treats us. So, from that standpoint, I have nothing really to complain about. mbaMission: Can you talk about the entrepreneurship scene at Booth? CBA: Definitely. It is a major focus. I did the New Venture Challenge [NVC] in my first year, and I got to see firsthand how much Booth actually invests in entrepreneurship, which is an almost absurd amount of resources. I know recently Booth opened up the New Venture Challenge to alumni as well, which is a huge unlock, in my opinion. What used to happen was alumni would try to get a Booth student to participate in the New Venture Challenge and typically, alumni teams did really well. Now, making it a more formal program, I think they’re going to really boost it. Chicago as a whole has a ways to go to ever come to the level of a Silicon Valley, but I think what I saw, being a part of it, was a very energized entrepreneur base both at Booth and in the Chicago tech community, which works very closely with the NVC and the professors at Booth. If I ever reached out to anyone when I was doing the NVC, I would get instant responses. And I think the prize money for the NVC has increased every single year, and that’s telling in terms of how much funding goes into it. It’s not just talk. mbaMission: That’s cool. I think you’ve touched on this already, but what resources would you say helped you the most when preparing for the job you have now? CBA: Second years! The Management Consulting Group, which is almost entirely run by second years. The individual case work that all the second years did for me. I have a job only because of second years. mbaMission: I’m sure it’s not only because of them! CBA: No, I genuinely knew nothing about recruiting when I landed on campus. Honestly, I cannot stress this enough, how much they do. Second years give so much of their time to first years. I would say in the first quarter of my second year, I probably did more case interviewsâ€"meaning, giving cases to first yearsâ€"than I did when I was actually prepping for my own interviews. mbaMission: It sound like a very pay-it-forward kind of mind-set. CBA: Yeah, I was hoping I wouldn’t have to use that phrase, given how much it gets used as part of the whole business school concept, but it really is true! It is definitely amazing. mbaMission: What were some of your favorite social or extracurricular activities? CBA: I never did this, but the one I had the most FOMO about was not being a part of the Wine Club. They have a fantastic slate of events. They’re always busy and always doing something interesting. I kick myself for not being a part of it. mbaMission: Did you say the Wine Club? CBA: Yes, it was massive. It’s hard to pick one. Another that I wasn’t part of, but everyone who did it absolutely loved it, was Booth Insights. It was basically a small group of four or five people, a bottle of wine, and one moderator. And every week, they’d meet in someone’s home, and they’d have a topic which was pretty deep. It was a closed-door setting where people just spoke about how they felt about the topic, their own personal experiences, and the conversation went much deeper than you’d normally expect. Anyone I heard from who’d done it, some of their best friends came from Booth Insights. It wasn’t like people all agreedâ€"people would disagree a lot. It was a pretty big part of Booth life. I did a different version of it called Booth Stories, where every month or so, people would gather in one of the classrooms. There would be a theme, and people would talk about it to a classroom full of Boothies. We would always dim the lights, and we’d have a virtual fireplace running in the background. It was a thing the GBC saw as very important. Health and wellness was very big when I was at Booth. There were so many events around making sure you were in a safe space to be vulnerable. When I reflect back, those events are what really stood out to me. Other than that, you name it: Winter Formal was fantastic. Spring Fling was really nice. We have a cruise every year, which is always fun. Everyone dresses up, gets on a boat on Lake Michigan. There’s music and food. It’s really fun. There were so many social events, but I think the lesser, more intimate stuff was what really stood out to me. mbaMission: Is it hard to balance so much social stuff with the work you have to do? CBA: I think in the first six months or so, people are still finding the ropes and the balance between saying no and picking the things they want to be invested in. The latter half of the first year and most of the second, people are more clear about what they want to do and what they want to get out of it. mbaMission: What do you think more people should know about Booth that they might not? CBA: I would say, intellectual curiosity is definitely valued at Booth. And I don’t mean intellectual curiosity from an academic standpoint. It could be from a professional development standpoint, a personal development standpoint. You could be intellectually curious about how to grow as a person over two years. Those kinds of things are very valued. I remember at one of the town halls, our dean said, “I would rather give up on a stellar-resume, gold-plated student, if that student is not here to be intellectually curious and learn, because that is the purpose of this school.” And that is very reflective of the kind of people I saw around me. It was like a bell curve, and you could find people at each extreme. There were people who were all about learning new things and people who weren’t. But I would say the average Boothie is someone who is curious to learn, curious to find new things, to disagree. That’s a big part of it. The other thing is the flexible curriculum. That’s a huge benefit at Booth, but I fear people misunderstand it. If you’re an engineer who has never had any business education, and the biggest draw for you to Booth is the flexible curriculumâ€"that doesn’t make sense to me. Booth gives you a lot of guidance on what you should do if you’re coming from a nontraditional background. Academic services will help advise you on what to take if you land here without any clue about what’s right. You can leverage the flexible curriculum in different ways, especially after you’ve got your foundation set in the first one or two quarters, but think a little about what those things mean to you versus just using the same generic spiel in your interviews. mbaMission: This has been really interesting! Thank you so much for your time. Share ThisTweet B-School Insider Interview Business School University of Chicago (Booth)

Best Guess on the Year ‘Romeo and Juliet’ Was Written

Although there is no record of when Shakespeare actually wrote Romeo and Juliet, it was first performed in 1594 or 1595. It is likely that Shakespeare wrote the play shortly before its premiere performance. But while  Romeo and Juliet  is one of Shakespeares most famous plays, the storyline is not entirely his own. So, who wrote the original Romeo and Juliet and when?   Italian Origins The origins of Romeo and Juliet are convoluted, but many people trace it back to an old Italian tale based on the lives of two lovers who tragically died for each other in Verona, Italy in 1303. Some say the lovers, although not from the Capulet and Montague families, were real people.   While this may as well be true, there is no clear record of such a tragedy occurring in Verona in 1303. Tracing it back, the year seems to be proposed by the City of Verona Tourist Site, most likely in order to boost touristic appeal.   Capulet and Montague Families The Capulet and Montague families were most likely based on the Cappelletti and Montecchi families, which did exist in Italy during the 14th century. While the term family is used, Cappelletti and Montecchi were not the names of private families but rather local political bands. In modern terms, perhaps the word clan or faction is more accurate. The Montecchi was a merchant family that competed with other families for power and influence in Verona. But there is no record of a rivalry between them and the Cappelletti. Actually, the Cappelletti family was based in Cremona. Early Text Versions of Romeo and Juliet In 1476, the Italian poet, Masuccio Salernitano, wrote a story titled Mariotto e Gianozza. The story takes place in Siena and centers around two lovers who are secretly married against the wishes of their families and end up dying for each other due to a tragic miscommunication. In 1530, Luigi da Porta published Giulietta e Romeo,  which was based on Salernitanos story. Every aspect of the plot is the same. The only differences are that Porta changed the names of the lovers and the setting location, Verona rather than Siena. Also, Porta added the ball scene in the beginning, where Giulietta and Romeo meet and has Giuletta  commit suicide by stabbing herself with a dagger rather than wasting away like in Salernitanos version. English Translations Portas Italian story was translated in 1562 by Arthur Brooke, who published the English version under the title The Tragical History of Romeus and Juliet. William Painter retold the story in prose in his 1567 publication, Palace of Pleasure. It is most likely that William Shakespeare read these English versions of the story and was thus inspired to pen Romeo and Juliet.

Advertising and Promotion in Business - Free Essay Example

Sample details Pages: 6 Words: 1877 Downloads: 10 Date added: 2017/06/26 Category Advertising Essay Type Narrative essay Level High school Did you like this example? Task 1 The three communicational theories of business Task 02 The Role and Importance of Advertising Task 03 Below the line Techniques and their usage. Sales promotions Direct mail Ability to plan integrated promotional strategies Task 1:- The three communicational theories of business Electronic theory: understands the dynamic communication aids in delivering messages clearly to the receiver. The process of the electronic theory is t is based on, and uses the language of, electronics. Emails, smart phone messaging system are using the electronic theory which information will be delivered in electronic ways. Social environment theory- is based on the workplace. It is essential to understand to whom we are talking their position. We also have to respect the rules and culture while communicating to each other. Rhetorical theory: this theory targets not only the receiving message but also the respond produced. The information and Communication technologies are changing in day to day life style. They are improving the way a message delivers to a audience. The ways of adverting are using website, other company website banners, classified, multimedia presentation, flyers and posters. The typeà ¢Ã¢â€š ¬Ã¢â€ž ¢s advertisements are Product advertisement which is selling a single product such as mobile phones, electronic goods. Product advertisement only targets a limited people who will be using that product or services. Business advertisement is to make the company brand familiar to the audience. For example the brands most commonly known by the people are Nike, Timberland, Apple products. Service advertisement suggest the advertises service. Examples of service advertise are Government, Tourism and banking. As the latest technologies are gradually getting demand, advertising in a website will be idle for targeting the customers. Most of the users browse and prefer to shop online. In order t o sell products online it is essential to details every specification of the product so that it will be easy for the clients to understand how the product or services will work before they purchase. Main important information that should be displayed if using website for advertisement is the company name, product name and contact information. The most popular online shopping website are ebay and amazon which allow many suppliers to sell product online and also allows the clients to review the services they get while shopping online and which may help the users who visit the product to understand a general knowledge on how the services are given to the customers. The technology is changing people on how they shop. Most of them prefer shopping online and even the high street retailers are making their products available online as well. The important advantage or using website to advertise product online are the product can be advertised in the same country or make it visible for other countries as well. Don’t waste time! Our writers will create an original "Advertising and Promotion in Business" essay for you Create order Task 02 The Role and Importance of Advertising Advertising is part of Marketing. In order to stimulate customer response always the advertisement is a good opportunity for the company to promote. The more people see the product/service, the more they feel like buying it. So many companies rely on advertising these days to boost sales of their products or services, to build a connection with their audience and to create competition with their rival firms There are different types to gain customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s awareness like advertising, and promotion, Also there are different places that advertisements can be positioned, using the metro, trams, buses, restaurants and so on The advertising objectives should support main companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s goal and should be discussed with company-client in order to avoid misunderstanding. The advertising roles are based on companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketing strategy, like; * Increase sales * Increase brand awareness * Supporting other market efforts Advertising gives companies and businesses the opportunity to build up a brand and an identity. A recent example of this having great success is with the Apple brand. The distinct adverts in both TV andprintform are instantly identifiable as the companys own and give it an identity as a clean, modern and reputable brand. Advertisements need to relate to current trends and sell both a product individually as well as the company as a whole. If an advertisement succeeds at both it can help draw an audience to the product or service and build a relationship between the consumer and company. Establishing this connection should lead to a boost in sales for the business. One of the best ways to advertise is by word of mouth, also known as referral marketing or referral advertising. When other people hear good things about your business or they have a positive experience shopping with your business, they become walking billboards for your business without you having to spend additional money on ads to create it. Ad vertising locally through newspapers and fliers as well as billboards can be an effective source of it when your business is up-and-coming, but expanding your advertising sources becomes important as you grow. You can extend your advertising approach out to television commercials as well as radio in order to reach wider audiences, but the revenue from your business should be able to pay for it costs for these methods to bring you the value you are looking for. Creating an assortment of advertising and marketing techniques will help you to reach many different customer bases. Identifying a target market to advertise your business to is also very valuable, because a target market of customers will be more interested in your business than trying to appeal to masses of people with varying interests. Making sure that enough people know that you exist who are naturally interested in your product as a target is a great way to bring in customers and increase the profit of your business. Creating an impulse in potential customers to purchase your product is very important when it comes to advertising. It can be easy to create it that puts your customer in a mindset not to purchase your product, either by unintentionally avoiding the sale of your product by focusing on information or topics that draw attention away from your product. Be sure to study the needs of your target market to get the best results. In modern times the importance of advertising your business is no different. Without an audience for your product or service, you will not attract enough customers and will not make enough sales to keep your business doors open. Task 03 Below the line Techniques and their usage. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. In organizational business and marketing communications,below the line is an  advertising technique. It uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than  Above the line strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Above th e line is a type of advertising through  media  such as  TV,cinema,radio,print,banners and search engines. Below the line advertising typically focuses on direct means of  communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates.With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising. In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration. Examples of BTL promotion are: Sales promotion Direct marketing and direct mail Public relations (PR) Sponsorship Personal selling Branding and merchandising Packaging Telemarketing Trade fairs and exhibitions Sales promotions These offer customers incentives to encourage them to buy goods and services. In B2C markets, typical sales promotions include: BOGOF (buy one, get one free) offers price discounts (10% off this week) giveaways competitions to win holidays or cash prizes Direct mail This enables a business to target existing and potential customers with its sales messages. Direct mailing is a productive way of promoting to existing customers for several reasons. Task 04 Ability to plan integrated promotional strategies A company can employ various promotional techniques in order to communicate with the target market, techniques that form the promotional mix. Depending on the communication means, the promotional techniques can be: Direct communication techniques focused on creating a relationship with each client Indirect communication techniques based on mass communication, the message in identical for a high number of potential customers ( advertising, public relations, sales promotion This definition outlines the key purposes of the marketing function. These are: to compete in a competitive marketplace to identify and anticipate consumer requirements and then satisfy these requirements to make a profit. As a market-orientated organization adidas continuously identifies and reviews consumers needs to ensure its products meet these needs. It aims to exceed customer expectations by adapting its product portfolio to meet the changing needs of consumers. It is this focus on its customers, teamed with product and marketing innovation, that plays a key role in adidas success. Every organization must look at its marketing in relation to the marketing mix. The marketing mix, often referred to as the 4Ps, is a means of assessing how to balance the elements of the mix in order to meet customers needs. The elements include: the right product sold at the right price in the right place using the most suitable form of promotion. No two businesses are identical, as such, every organization must decide on its own balance of the 4Ps to suit its consumers needs. There are many internal and external factors that will influence an organizations marketing mix. Key factors include the size of the business, the markets it operates in and available resources. Reference eHow, The Electronic Theory of Business communications, [online] Available : https://www.ehow.com/facts_7457569_electronic-theory-business-communications.html How to choose an advertising agency, [Online], Available:https://www.inc.com/guides/201108/how-to-choose-an-advertising-agency.html Bovee, Courtland L., Thill, John V. (1992). Business Communication Today. New York, NY: McGraw Hill Inc. 2 Herta A Murphy, Herbert W Hilderbrandt (1991).Effective Business Communications. New York, NY: McGraw Hill Inc. 3 Ross, R Reed, Brian G Long ( 2004). The Win / Win Negotiator: How to Negotiate Favourable Agreements That Last. Singapore: Pocket Books. Kitchen , P., Ilchul, K., Schultz, D. (2009). Intergrated Marketing Communications: Practice Leads Theory.Journal of Advertising Research, (December), 531-546. Retrieved fromhttps://moodle2.lsu.edu/pluginfile.php/219255/mod_resource/content/1/IMC_Practice_Leads_to_Theory.pdf McGrath, J. (2010). Using means-end analysis to test integrated marketing communications effects.Journal of Promotion Management, 16(4), 361-387. Retrieved fromhttps://web.ebscohost.com.libezp.lib.lsu.edu/ehost/detail?sid=2bc1c44f-[email  protected]vid=1hid=8bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl

Essay on Gilgameshs Heroism - 1557 Words

A hero is someone who tries the best to help everyone and will do everything in his or her power to help out another person. The term hero means different things to different people. Today many people believe that a hero is a person who can accomplish what others can not or a person who puts themselves on the line for the other people. Men, women and children can all be heroes if they truly feel in their hearts the need to help others in even the smallest ways. In our modern world heroes are defined in so many ways. Anyone can be a hero, a best friend, a devoted mother/father, a teacher, etc. On the other hand, in the older days, before laws and technology, heroes were the men who fought against evil things, who rescue damsels in†¦show more content†¦Ancient Sumerian culture valued the ideas of heroism. The epic shows their societal values of heroism, knowledge and loyalty and their importance. One of these values is the act of having right conduct to others or heroism. Gilg amesh, in the story, displays heroic actions by slaying the Bull of Heaven, which was created to destroy him. Gilgamesh praises who is the most glorious of heroes, the most eminent among men(table 1, column iii, 23) Actually, the epic protagonist is Gilgamesh, he is the main character in the story. Gilgamesh is a character who is very self-confident. He feels that he is superior to others, due to the fact that he is two-thirds god, and one-third man. This arrogance leads to his being cruel at the beginning of the story. Gilgamesh is described as, two-thirds of him divine, one-third human. He oppresses the weak ones. Also he does not let the young woman to go to her mother, the girl to be warrior, the bride to the young groom (table 1, column ii, l, 12-13, 27-28). Gilgamesh is a man with no equal, so he feels superior. However, Enkidu is created to show Gilgamesh that he is not the only hero. ... Create again in the image of Gilgamesh and let this limitation be as quick in hearts and as strong in arm so that these counter forces might first engage...and finallyShow MoreRelatedEssay on Heroism in Epic of Gilgamesh942 Words   |  4 PagesHeroism in Gilgamesh  Ã‚   Heroism entails several things; a selfless act, courage, or the accomplishments of bold and daring expeditions. A hero can often be of divine ancestry. But every hero has faults and these faults along with heroic deeds make the man, or woman; a hero. Gilgamesh loved his friend Enkidu more than he loved himself. A phrase indicating this love for Enkidu is on page 35: We must go down into the forest together./. . .I will go before you/And protect you. Enkidu followedRead MoreThe Iliad, Odyssey, And Epic Of Gilgamesh1466 Words   |  6 PagesFurthermore, they all shared similar experiences in terms of undergoing a difficult situation and changing their approach in an effort for redemption. This paper will be examining the virtues of these epic heroes and the relationship between their heroism experiences as well as how that connects to the cultural expectations of what strong leadership is all about. In the Iliad, Achilles embodies strong qualities of leadership such as perfection, beautiful, over skilled as a warrior, and god-like featuresRead MoreAnalysis Of The Epic Of Gilgamesh 932 Words   |  4 Pagespermanence. The opening lines 1-23 from Tablet 1 of the poem, The Epic of Gilgamesh, introduce us to the ancient Sumerian hero, Gilgamesh. These lines are arresting for their directness and simplicity; they briefly outline the ensuing tales of Gilgamesh’s adventures and achievements and emphasize the hero’s extraordinarily vigorous and powerful nature. 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Overarchingly, in regards to these works, the heroes earn their titles as heroes by notably doing what is right when the time is right, with humane purpose, and an everlasting message. However, Gilgamesh, Antigone, and Akhilleus, being different in their purposes, everlasting messages, type of heroism as whole, can not compare in regards to heroic status. GilgameshRead MoreGilgamesh As A Hero1201 Words   |  5 Pagesmight even say. As in The Epic of Gilgamesh, Antigone, and The Iliad, heroism is displayed and exalted, but what does being a hero mean? Overarchingly, in regards to these works, the heroes earn their titles as heroes by notably doing what is right when the time is right, with humane purpose, and an everlasting message. However, Gilgamesh, Antigone, and Akhilleus, being different in their purposes, everlasting messages, type of heroism as whole, can not compare in regards to heroic status. GilgameshRead MoreGilgamesh : The Epic Of Gilgamesh909 Words   |  4 Pagesa quest for knowledge which is overshadowed by his ignorance. The tragic death of Enkidu, Gilgamesh’s trusted companion forces the epic hero to change his perception of death. To overcome great obstacles one must be willing to put their ignorance aside. Tzvi Abusch’s analyzes â€Å"The Epic of Gilgamesh† in his article â€Å"The development and meaning of the Epic of Gilgamesh†. Abusch’s explication of Gilgamesh’s identity, friendship, achievements and ignorance towards death lacks substance. Abusch perceivesRead MoreDreams of Gilgamesh Essay891 Words   |  4 Pagesin the wilderness. The purpose of this scene is to show that dreams tell the future. It is important for Gilgamesh to know that Enkidu is coming because he needs to know that Enkidu is there to bring him no harm. Enkidu was created to be on Gilgamesh’s side, not to challenge him. In the next scene Gilgamesh has a dream but he did not understand the dream so he asks his mother its meaning. â€Å"Mother, I had a dream last night: There were stars of heaven around me, Like the force of heaven, somethingRead MoreGilgamesh And Oedipus Essay904 Words   |  4 PagesGilgamesh is truly a hero. Showing his heroism, Gilgamesh defeated Humbaba, the beast who terrorized the locals of Cedar Forest. Everyone tried to convince Gilgamesh not to fight Humbaba, but by doing this and winning, I believe Gilgamesh showed his heroic manner. The strenuous journey up Mount Masha showed Gilgamesh was able to prove his bravery and strength to the scorpion guard. The scorpion guard allowed Gilgamesh to pass through the gate when he realized Gilgamesh’s efforts. 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Measurement and Management Challenges

Question: Discuss about the Measurement and Management Challenges. Answer: Introduction: The goals of a company should be realistic and well defined because they influence a companys decisions. Having clear goals and objectives assist in creating guidelines that become the pillar of a companys planning (Robbins et al., 2015). Business objectives should incorporate profitability, productivity and customer service as pillars. The current generation of people thrives through the use of technology and reliance on the media. For this reason, businesses that deal with telecommunication and the media services have a lot to offer to satisfy the appetite of the anticipating market (Fletcher, Bell and B McNaughton, 2004) . This section focuses on objectives Telstra which is an Australian based telecommunication and media company. Telstra relays an array of services that is not limited to mobile and broadband internet services and a cable television. It is imperative to note that Telstra is a government own monopoly in communication services and has recently received a lot of strong competition. Telstras first and prime objective is to maximize its return on investment (Barrile, Bini and Cameron, 2004). This is a strong first objective for Telstra because the sole purpose of operating a business to create profit. Telstra has proven to note that the customer is number one stakeholder in any business by ensuring tha t they create a brilliant customer experience as one of its objectives. The long-lasting objective for Telstra is to realize a connected future for Australians. Discuss marketing orientation concepts (i.e. the marketing concept, the selling concept or production concept) Explain with examples which concept your organisation follows. Marketing orientation is a business model that is designed in ensuring that products are produced to be in tandem with the customers needs and specification. Initially, businesses focused on operations that aimed maximizing sales so as to realize bigger profits. This concept changed after business realized that consumers are very important. Currently, Telstra Telecommunication and Media Company is utilizing the social marketing concept. The social marketing concept is where a business consider what the customers needs now and in the future (mymarketingcloud, 2017). This concept of marketing is for businesses which has a vision of a long stay in an industry by looking at the long term interest of the customers. Case in point, Telstra wishes a future where there is quality customer experience to enable the customers and shareholders see a creating value. Social marketing concept addresses the issue of the environment. This is where the business ought to be environmentally friendly. Acc ording to Narasimha Reddi, (2009) Telstra believes that they are determined to reduce negative environmental impact by having technologies that will give solutions to environmental problems. The social marketing concept is the hardest to achieve but also the best market orientation. Just like Telstras social marketing concept, social marketing concept aims to ensure that there is gained profit, satisfied customers and it issocially viable. What is your organisation's core marketing strategy? Discuss the strengths and weaknesses of the current marketing strategy and explain how this strategy will help your organisation reach its corporate objectives. Since Telstra is the largest telecommunication industry in Australia, its market strategy aims at ensuring that the customers are satisfied with their products. Its market strategy is to provide better services that will assist them to realize great customer experience to help increase its revenue. One of the strengths of this market strategy includes the fact that they have created a strong customer foundation. This is because Telstra was the first Telecommunication Company to provide 3G and 4G services. Telstras extensive promotional activities have helped them achieve great customer recognition (John H, Pamela D and Charles, 2004). This has helped them retain the loyalty of their customers and also attract new customers. Consequently, Telstra has a very strong network infrastructure. Unlike other telecommunication companies, Telstra network can function even in remote rural areas. Telstra is accessible with over two hundred branded stores and shops strategically located across Aus tralia. One of the weaknesses of Telstra market strategy is inability of its strategy to encourage international growth. The price of its mobile and broadband plans are extremely high than that of its competitors. The fact that Telstra focuses on the postpaid plan rather than the prepaid plan is affecting low-income customers. References Barrile, S., Bini, M. and Cameron, T. (2004).Excel revise in a month VCE. 1st ed. Glebe, N.S.W.: Pascal Press, p.90. Fletcher, R., Bell, J. and B McNaughton, R. (2004).International E-business Marketing. 1st ed. Cengage Learning EMEA. John H, R., Pamela D, M. and Charles, N. (2004). Implementing a Prelaunch Diffusion Model: Measurement and Management Challenges of the Telstra Switching Study. 23(2), pp.186-191. Narasimha Reddi, C. (2009).Effective public relations and media strategy. 1st ed. PHI Learning Pvt. Ltd, p.181. Robbins, S., Bergman, R., Stagg, I. and Coulter, M. (2015).Management. 1st ed. Australia: Pearson, p.80. mymarketingcloud. (2017).The 5 Marketing Concepts Marketing Management Orientations. [online] Available at: https://mymarketingcloud.wordpress.com/2015/01/21/the-5- marketing-concepts-marketing-management-orientations/ [Accessed 25 Mar. 2017].